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Private distribution — why the app is built for business

On distribution · ~1 min read

The app is already prototyped. The July 5th deadline now rests on one thing outside our hands — Apple's speed to approve it for distribution.

An announcement, not yet executed. Private distribution is a decision we've committed to on the road to launch — our July 5th deadline — and rolling it out properly takes its time.

The mobile app — iOS and Android — doesn't ship like a consumer app. You won't find it on the public App Store. It's delivered as a Custom App through Apple Business Manager, straight to a business and its people.

How it reaches your team

A Custom App is distributed privately to named organisations only — Apple still reviews and signs it, so it carries store-grade trust, just pointed at your business instead of the world. To receive it, a business enrols in Apple Business Manager under a verified organisation (a D-U-N-S number — its org ID) and pushes it to devices with an MDM. Android is planned for the same private, business-only route, but it comes later — it isn't part of the July 5th target.

PathWhat it needsFits
Custom App via Apple Business ManagerA verified organisation (D-U-N-S / org ID) and an MDMA business rolling out to its whole team
By hand, phone by phoneSpecial settings on every deviceNobody, at scale — too slow

Because the front door is Apple Business Manager, the app is — for now — built for business to business.

Bring it to your organisation

Join the waitlist